Who is the Owner of OnePlus?
From flagship smartphones to premium technology, OnePlus has built a massive fan following worldwide. Discover who owns the brand and how it became so successful.
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You've likely held a OnePlus device or at least seen your friend use a OnePlus phone. From college students in India to tech geeks in New York, OnePlus has become one of the most talked smartphone brands in the world. However, have you ever wondered who actually was the mind behind this company? Let’s find out the brain behind “Never Settle”.
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Who is the Founder of OnePlus?
On 16 December 2013, OnePlus was started by two people, Pete Lau and Carl Pei. They both earlier worked together at the Chinese Electronics company Oppo and decided to start their own venture.
The OnePlus Community website mentions: “OnePlus is a Chinese smartphone manufacturer that was founded in December 2013 by former Oppo Vice President Pete Lau and co-founder Carl Pei. The company's goal was to create high-quality smartphones that were affordable and offered an excellent user experience.”
OnePlus' primary face is Pete Lau. His birth name was Liu Zuohu and he was born on 5th May 1975 in Hanchuan, China. He attended Zhejiang University and then went to Oppo to become a hardware engineer. Gradually, he was promoted to the position of the Vice President of Oppo. He stepped down in November 2013 and founded OnePlus a month later.
Carl Pei was born in Beijing, 1989 and raised in Sweden. He was among OnePlus' co-founders and for many years and served as its global face. He handled the design and marketing of the OnePlus products. Carl Pei left OnePlus in October 2020 and went on to start his own brand, which is called "Nothing". Yup, that's right, those phones have see-through backs.
What Was the Idea Behind OnePlus?
Pete Lau's main objective was to create a quality smartphone without a high price tag. He felt that people should "Never Settle" for less, and that became the brand's tag line.
At the time when OnePlus was founded, it only had 6 workers. The first phone was the OnePlus One, which was released in 2014. It gave the highest specification for nearly 50% less price compared to other flagship phones. In less than a year, almost a million pieces were sold.
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Who Currently Owns OnePlus?
Nowadays, OnePlus is owned by OPPO, which, in turn, is a part of BBK Electronics Corporation. OnePlus and OPPO started the merger of their activities in 2021 and ever since, they share the same research teams, software, and even some of the phone designs. Pete Lau was also appointed to a senior position at OPPO alongside his role as OnePlus' head.
OnePlus, therefore, is a sub-brand for OPPO, and it's marketed as an independent brand.
Relation Between OnePlus and India
OnePlus has always considered India to be a very important market. The brand is manufacturing phones in the country under the government's Make in India initiative. As per the Ministry of External Affairs, India gives 33% sales to OnePlus.
Nikhil is a dedicated content writer with more than five years of experience, and works for the Jagran Josh General Knowledge section. He likes to create engaging and easy-to-read general knowledge content. He has spent years working on brain teasers, optical illusions, trending stories, and informative listicles that simplify facts for readers. His approach focuses on clarity, creativity, and making information feel effortless to understand.
