Best Smartphone Brands by Market Share in India: Smartphones are now an important part of everyday life. In India, many people are buying new phones, and the market is growing fast. There are lots of options to choose from—some are budget-friendly, while others are more expensive with advanced features. In 2025, around a million smartphones were shipped in just one quarter, and more than half of them were 5G phones. This shows that people are moving toward faster and better technology. Many smartphone brands are competing to be the best by offering good performance, stylish designs, and better prices.
In Q2 2024, India witnessed approximately 45 million smartphone shipments, reflecting a 1% year-on-year growth. Notably, 5G smartphones now account for over 55% of the total shipments, indicating the rapid adoption of next-generation connectivity. Let’s see which brands are leading in India this year.
Smartphone Brands Market Share 2025
Here’s an overview of the leading smartphone brands in India, ranked by market share:
| Rank | Brand | Market Share (%) |
| 1 | Vivo | 16.50% |
| 2 | Xiaomi | 13.50% |
| 3 | Samsung | 12.90% |
| 4 | Realme | 12.60% |
| 5 | OPPO | 11.50% |
| 6 | Apple | 6.70% |
| 7 | Motorola | 6.20% |
| 8 | Poco | 5.70% |
| 9 | OnePlus | 4.40% |
| 10 | iQOO | 2.70% |
| - | Others | 7.30% |
Top 10 Smartphone Brands in India (Market Share)
1. Vivo (Market Share: 16.50%)
Vivo became the No. 1 smartphone brand in 2025 by leveraging its advanced camera technology, sleek designs, and affordable 5G devices. Its focus on high-quality night photography and selfie enhancements attracted users, while competitive pricing and premium build quality solidified its market dominance, capturing a 16.5% market share.
2. Xiaomi (Market Share: 13.50%)
Xiaomi secured the second position in 2025 with a 13.5% market share by offering high-end features at budget-friendly prices. Its strong battery life, fast charging, and reliable performance across various segments attracted a wide consumer base. By balancing affordability with innovation, Xiaomi remained a dominant force in the smartphone market.
3. Samsung (Market Share: 12.90%)
Samsung secured the third position in 2025 with a 12.9% market share by offering a strong mix of premium and mid-range smartphones. Its industry-leading AMOLED displays, consistent software updates, and excellent after-sales support reinforced customer loyalty. By blending innovation with reliability, Samsung remained a key player in the global smartphone market.
4. Realme (Market Share: 12.60%)
Realme ranked fourth in 2025 with a 12.6% market share by delivering budget-friendly smartphones with powerful performance. Its focus on gaming optimisation and advanced 5G technology at affordable prices attracted young consumers. By blending high performance with competitive pricing, Realme strengthened its position in the global smartphone market.
5. OPPO (Market Share: 11.50%)
OPPO secured the fifth position in 2025 with an 11.5% market share by offering stylish designs and top-tier camera technology, particularly for portrait photography. Its competitive pricing in both mid-range and premium segments attracted a wide customer base. By combining innovation with aesthetics, OPPO maintained a strong presence in the market.
6. Apple (Market Share: 6.70%)
Apple secured the sixth position in 2025 with a 6.7% market share by maintaining its reputation for premium build quality and a seamless ecosystem. Its long-term software updates ensured device longevity, while high resale value attracted loyal customers. By focusing on innovation and user experience, Apple remained a strong contender in the market.
7. Motorola (Market Share: 6.20%)
Motorola secured the seventh position in 2025 with a 6.2% market share by offering a clean stock Android experience, budget-friendly smartphones, and dependable battery life. Its focus on simplicity, affordability, and reliable performance attracted a loyal customer base, helping Motorola maintain a strong presence in the competitive smartphone market.
8. Poco (Market Share: 5.70%)
Poco secured the eighth position in 2025 with a 5.7% market share by focusing on gaming-centric smartphones with high refresh rate displays and aggressive pricing. Its powerful hardware and performance-driven approach attracted gaming enthusiasts and budget-conscious consumers, helping Poco establish a strong foothold in the competitive smartphone market.
9. OnePlus (Market Share: 4.40%)
OnePlus secured the ninth position in 2025 with a 4.4% market share by delivering flagship-grade performance, a smooth OxygenOS experience, and a premium design. Its focus on speed, user-friendly software, and high-end build quality attracted tech enthusiasts and professionals, keeping OnePlus relevant in the competitive smartphone industry.
10. iQOO (Market Share: 2.70%)
iQOO secured the tenth position in 2025 with a 2.7% market share by targeting gaming enthusiasts with performance-driven devices. Equipped with powerful chipsets and fast charging support, iQOO delivered a seamless gaming experience. Its focus on speed and affordability helped it carve a niche in the competitive smartphone market.
Conclusion
India's smartphone market in 2025 is shaped by innovation, affordability, and evolving consumer demands. Whether you prefer budget devices or premium flagships, brands continue to push the boundaries to offer better performance, design, and features.
